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Trends in sunglasses change from year to year and are influenced by a variety of factors, including fashion trends, celebrity style, and the latest technology in eyewear. It's hard to predict exactly what will be considered trendy in 2024, so we've focused on a broad and timeless range of silhouettes that always work. However, some current trends that you can see continuing into the future include:

Sunglasses for men: Explore popular styles for men here. If you want some inspiration you can look at our best sunglasses for men or round sunglasses for men.

Sunglasses for women: We have sorted out our best-selling women's silhouettes, find your favorites.

Cat eye: We have a few designs for the ones looking after cat-eye sunglasses. Designed in Stockholm, Sweden. 

Oversized: These are stylish sunglasses with large lenses and frames, which can offer more coverage and protection from the sun.

Black: A classic choice that can be worn with a variety of outfits.

Sunglasses with blue lenses: Blue-tinted lenses are a popular choice for outdoor activities as they can improve contrast and reduce glare.

Transparent: They have transparent/semi-transparent frames, giving a timeless look.

Round: Round is characterized by circular lenses and frames and can give a retro or vintage look.

Square: Silhouettes with rectangular lenses and frames that can be worn to add angles and structure to a softer face shape.

Rectangle: Here you find the same designs as our square styles but with more information so you can choose the right design for your personal style.

Designer: Explore our most beloved designer sunglasses. 

Tinted: Here you will find tinted lenses that are tinted in a specific color, which can help reduce glare and improve visibility in different light conditions.

Aviator: Have distinctive drop-shaped lenses and often thin frames. They were originally designed for pilots but have become popular as fashion accessories.

Sustainable materials: We use sustainable materials, such as bio-acetate, in most of our frames. This trend is likely to continue in the future.

Technological features: Features such as blue light blocking are becoming increasingly popular. Explore our range of blue light glasses.

It's worth remembering that what is considered fashionable or cool can vary greatly depending on personal taste and style. In the end, the best-looking sunglasses for you are the ones that you feel comfortable and confident wearing. For more inspiration, we recommend you explore our men's and women's silhouettes.


There is usually a label indicating whether they have UV protection. If it says "UV 400" on the label, it means that they protect against both UVA and UVB rays. All our products have 100% UV400 protection. One tip is to check the color of the lens: Dark sunglasses usually provide better protection against UV rays than light ones, but this is not always the case. UV rays are a form of light that cannot be seen by the human eye but can damage the eyes and cause various problems. It is important to choose good UV protection to protect your eyes from harmful rays, especially when you are outdoors for long periods and when the sun is strong.


A pair of sunglasses should sit comfortably on the nose and cheeks without sliding down or pressing too hard. The frames should be wide enough to cover the eyes completely, but not too wide or heavy to be uncomfortable to wear. All our products are unisex and optimized for all face shapes. It is important that they fit well on the nose and cheeks, as this helps to keep the glasses in place and prevent light from entering from the sides. If they slide down or press too hard, it can cause discomfort and affect your vision. Sunglasses come in different sizes and fits, so it's important to try on several different pairs to find a pair that fits you comfortably. With our wide range, we have glasses for all face shapes and preferences.


Make sure the silhouette sits comfortably on the nose. When it comes to materials, we recommend choosing robust and durable materials to ensure they last a long time. Plastic glasses can be light and comfortable, but can also be more sensitive to bumps and scratches. Glasses with metal frames are usually more durable but can be heavier and more sensitive to heat. Choose sunglasses that suit your face shape. There are many different styles to choose from, so make sure you choose a pair that you like and will wear often.

Here are some tips for finding sunglasses that will flatter different face shapes:

Sunglasses for round faces: Look for angular frames, such as squares and rectangles, that are wider than the widest part of your face. Avoid round frames, which will only accentuate the roundness of your face. Oval and teardrop-shaped lenses can be especially flattering on round faces.

Oval faces: Oval faces are well-proportioned, so most sunglasses styles will look good on this face shape. However, to add some definition to an oval face, try frames that are slightly wider than the widest part of your face.

Heart-shaped faces: Heart-shaped faces have a wider forehead and a narrow chin. Look for frames that are wider at the bottom, such as wayfarers or cat-eye frames, to balance out the narrow chin. Avoid frames that are too wide at the top, as they will make your forehead look even wider.

Square faces: Square faces have a strong, angular jawline and a wide forehead. To soften the angles of a square face, look for round or oval frames. Avoid frames that are too angular, as they will only accentuate the squareness of your face.

Small faces: If you have a small face, look for smaller frames that will fit your face well and won't overwhelm it. Avoid large frames, which will make your face look even smaller.

Big heads: If you have a big head, look for frames that are wider or have a larger lens surface area to balance out the size of your head. Avoid small frames, which will look out of proportion on a larger head.